Introduction to the 12 Steps of a Business Plan


Part A introduces the first six topics in getting started on your business plan, including 1) executive summary, 2) mission and vision, 3) startup summary, 4) products and services, 5) industry analysis, and 6) target markets.

Part B goes over the next six topics in finishing your business plan, including 7) competition, 8) value proposition, 9) marketing, 10) pricing, 11) sales forecasting, and 12) management summary.


Meet Your Instructor

Mark Yarick  
America’s Small Business Development Centers

The Small Business Development Centers offer consulting to people at all stages of business looking for information and assistance on business start-up, planning, marketing, access to capital, and financial management. Find your Center at America’s Small Business Development Centers.