Marketing Cultured Oysters

May 6, 2015

These workshops focused on marketing strategies for cultured oysters as well as regulations pertaining to oyster harvesting and processing during summer months.

Agenda

Topics and guest speakers included:

• Marketing Strategies for Cultured Oysters, Bob Rheault, Executive Director, East Coast Shellfish Growers Association
  • Niche marketing cultured oysters for the raw bar—what top chefs demand and how to ensure you get paid for your hard work
  • Learn to differentiate your product on qualities other than price in the marketplace and adapt your marketing pitch
  • How to target key buyers and get maximum return
• Promotional Materials for Marketing Oysters, Martin May, Bureau Chief, DACS Bureau of Seafood and Aquaculture Marketing
• Rules of the Road: Harvesting and processing requirements for oysters during summer months, Kim Norgren, DACS Division of Aquaculture

Handout

DACS Oyster Recipe Brochure

Presentations

Marketing Strategies for Cultured Oysters

Harvesting and Processing Requirements for Oysters during Summer Months

Video